Wednesday, January 6, 2010


The dominant thought as I sit to write this in the last week of 2009 is Thank God It’s A New Year! Just about any new year will do and 2010 sounds just fine.

It’s a relief to have the challenges of 2009 behind us. But then I think, better to deal with the devil you know than the one you don’t. What does 2010 hold for us? Inflation? Higher taxes? More jobs lost? Less freedom and more government dictates?

No doubt, all of the above. If the powers that be don’t get their worst instincts under control, this time next year we may actually be nostalgic for 2009.

Yet there are, of course, blessings to be found even in the worst situations:
What doesn’t kill you makes you stronger. Virtually all businesses, SouthStar included, have survived this downturn by finding ways to do more with less. That puts us in a much better position when the market does improve.

Will that be this year or do we have to wait for 2012? We’ll see. But we know we can get by in the meantime. At least as long as things don’t get too much worse.

Another blessing in disguise is the opportunity that a hard change like this forces. Some who’ve lost their jobs this past year will find a rebirth from it professionally or otherwise. And according to the Wall Street Journal, many new graduates who can’t find a job are starting their own small businesses and no doubt learning in the process lessons far beyond what they got in school or would get taking a paycheck from someone else.

Finally, there’s ingenuity. Necessity is the mother of invention, and many individuals and companies are finding new markets and new ways of serving old markets.

It might be hard in a year like 2009, and maybe 2010, too, but indeed we should count our blessings. Here at SouthStar, they are many-numbered and you, our customers, make up most of them.

Happy New Year!

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