Wednesday, March 7, 2012
After working in major design powerhouses like Hartman Luggage, Bloom eventually relocated to Nashville and founded Tucker & Bloom with his son Case. Aside from the logistics of relocating, starting an independent business presented its own set of challenges. And what exactly is the biggest challenge for Tucker & Bloom? "Branding,” Bloom readily answers – along with producing local product at an affordable price. Nowadays many materials are outsourced at lower prices from international vendors, which makes the American textile business a difficult (and expensive) venture.
Ever heard of a bag specifically designed for DJ equipment? Tucker & Bloom has one! The influence of Nashville’s status as Music City USA can be seen in a recent Tucker & Bloom creation, a custom bag for a prominent DJ to store sound equipment. There is also a bag designed specifically for photographers to store camera lenses, cords, and other equipment efficiently (and safely)... along with their signature line of messenger bags and other accessories.
Anyone who lives in Nashville is well aware that it is an alternative town. And to have the alternative bag to match? Now that’s the selling - and branding - angle for Tucker & Bloom.
Contributing writer for this Sew-Biz USA feature is Grace Kay. You can read Grace’s musings on music by visiting her blog, Project Goshen.
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