Monday, January 13, 2014

Website Improvements Coming

     Every now and then we’ll get a little love note from a customer like the one we got this weekend:

     This whole user name and password is a pain. Just let me order my items or I will find another supplier that doesn't insist I create yet another user name and password.

    Thank you.

     We’ve been using the same website and e-commerce system for several years now. It’s done a yeoman’s job for us. We’re now approaching our 13,000th order processed through it! Even if it’s getting a little long in the tooth, not quite up to date with all the mobile apps and so forth, it’s still a workhorse. As far as I can figure it, about a third of our business comes directly through the website and easily another third may come by phone or otherwise, but anyway has something to do with the website. You can’t imagine how many of our telephone conversations start with, “I’m looking at your website and…”

     In fact, despite the occasional little criticisms we get of it like the one above, we also get a fair amount of praise. I think our web site works best because it works more like a traditional catalog that most of our industry grew up on and everybody misses (except for those of us who had to pay for their printing and distribution!). That’s why I’ve been slow to change it. Most of the stuff out there today seems to want to do your thinking for you, and often because of that you can find everything but what you set out to look for. So we will not allow that to change.

     But some things, like the way we process credit card orders, will have to change, and the simple fact that our old software won’t work so well on all current-day servers, means that we do indeed have to update it. It’s a tedious process to get it right, and we’re not exactly when it comes to resources, so we have to be very careful not to throw money at the wrong thing. All that being said, I’m happy to report that we’re on the verge of some major upgrading and changing. 

     And right now, Sewbiz friends, your input would be very helpful. What do you like about our site, what do you hate about it, what would you like to see us add to it? No time is better than the present—and I mean the real present, right now, January 2014—to speak up about our site. Just email your comments via . Your comments will remain confidential, but will be greatly appreciated and will be put to good use if we can do so. 

     And check in frequently to watch for our improvements. Or better yet, test drive it by placing an order. Frequently!!!

     We look forward to hearing from you, thank you, and best wishes for the new year!

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